Vitrium Systems Named `Cool Vendor` in Leading Industry Analyst Firm`s 2008 CRM Marketing and Analytics Research Vendors selected for the `Cool Vendor report` are innovative, impactful and intriguing

Released on: April 2, 2008, 4:47 pm

Press Release Author: Vitrium System

Industry: Marketing

Press Release Summary: Vitrium Systems, the leading provider of enhanced electronic
document technologies, is announcing that top analyst firm Gartner has named
Vitrium\'s docmetricsT application in Gartner\'s Cool Vendors in CRM Marketing and
Analytics, 2008 evaluates four vendors and names Vitrium as an innovative marketing
technology vendor.

Press Release Body: VANCOUVER, British Columbia - April 3, 2008 - Vitrium Systems,
leading provider of enhanced electronic document technologies, today announced that
top analyst firm Gartner has named Vitrium\'s docmetricsT application in a new
research report. Gartner\'s Cool Vendors in CRM Marketing and Analytics, 2008
evaluates four vendors and names Vitrium as an innovative marketing technology
vendor.

\"We\'re extremely honored to have docmetrics highlighted by such a highly respected
analyst firm,\" said Peter Nieforth, CEO, Vitrium Systems. \"It\'s very gratifying to
have Gartner evaluate the unique value our innovative technology offers to marketing
organizations.\"

Docmetrics is a web-based system that empowers companies to generate more,
better-qualified leads from their white papers and other electronic marketing
documents. Using docmetrics, marketers can transform their standard PDF files into
interactive documents that report a wide range of reader data and document-usage
analytics.

The docmetrics system represents a more effective alternative to the web forms that
marketers commonly use to capture data on readers who download their documents. With
docmetrics, marketers can embed forms inside their PDFs, to capture detailed data on
all their readers, including those who receive documents via online content sharing.

\"We believe that docmetrics will empower marketing organizations to capture a wealth
of highly valuable and previously unavailable data,\" said Mr. Nieforth. \"It\'s
certainly very validating for us to have the value of docmetrics noted by a major
analyst firm, so soon after the product\'s release.\"

About Vitrium Systems

Based in Vancouver, British Columbia, Vitrium Systems is a private company
specializing in electronic document technologies built using the patent pending
protectedpdf software engine. For more information about Vitrium, visit
www.vitrium.com. For more information about docmetrics, visit www.docmetrics.com.

About Gartner\'s Cool Vendors Selection Process

Gartner\'s listing does not constitute an exhaustive list of vendors in any given
technology area, but rather is designed to highlight interesting, new and innovative
vendors, products and services. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of merchantability
or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions
that are: Innovative, enable users to do things they couldn\'t do before; Impactful,
have, or will have, business impact (not just technology for the sake of
technology); Intriguing, have caught Gartner\'s interest or curiosity in
approximately the past six months.

Research can be found at www.gartner.com.

# # #

Web Site: http://www.vitrium.com

Contact Details: David Libby
Two Pins Public Relations
Tel 510 868 4903
Cel 510 377 1466
Email: dlibby@twopinspr.com

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